SxSW Human ATM

PROJECT ASK

Create an engaging activation that will be used as an interactive marketing tool during the SXSW conference in downtown Austin, Texas.

PROJECT PURPOSE

The UHCU Interactive ATM hit the streets of downtown Austin Texas as a simple and engaging activation during SXSW with the objective of making people smile with our people helping people spirit while building brand awareness and driving social amplification. With our interactive, human powered ATM we brought a little more happiness to the world and got a chance to show more people that at United Heritage Credit Union we’re making banking personal again (with real people). People that engaged with our interactive ATM were rewarded with surprises. Watch full video here.