CRE Go TO MARKET

PROJECT ASK

Increase brand awareness for the new Commercial Real Estate hub locations in target markets which included San Fransisco, the Bay Area and New York City.

CRE GO TO MARKET BACKGROUND

The Commercial Real Estate space has a lot of clutter and noise in terms of messaging from other CRE lenders in these major cities. We wanted our messaging to stand out by using curated illustrations and animations that represented the heart of these major cities. Our goal was to increase prospecting by 25% in new hub markets as well as create material that could stand apart from other competitors in the space. Below are some examples of OOH ads.